Early access Black Friday and Cyber Monday sales have already kicked off and popular retailers such as Wayfair and The Home Depot, are offering massive discounts on highly-rated products. One under-the-radar sale event worth considering right now is Singles Day. What is Singles Day? It’s an unofficial day of shopping that started in China in 1993 has evolved into a mega day of shopping in the years since. In 2009, Alibaba, a multi retailer similar to Amazon, elevated Singles Day into a global festival driving billions of dollars of merchandise sold. Singles Day takes place annually on Nov. 11 to celebrate being single and the day is also referred to as “Double Eleven.”
How does Singles Day compare to Black Friday? Sara Skirboll, the shopping and trends expert at RetailMeNot, said Black Friday is more recognized in the U.S., which is why “more retailers participate with deals and discounts in advance of the [Cyber Week] holidays.” Skirboll said while your favorite retailers may host Black Friday and Cyber Monday sales, they may not participate in Singles Day. “In future years, we can expect the holiday to gain more traction, but as of right now, the best deals for shoppers can be found throughout Cyber Week this year,” she said.
While Black Friday is considered a behemoth annual event in the West, according to CNBC, the online sales from Singles Day are greater than those of both Black Friday and Cyber Monday, combined. Retail analyst Tiffany Lung of Hong Kong-based research and tech firm Tofugear previously told CNBC that “China celebrates Singles Day with a fun and social experience through games and entertainment.” However, Lung noted that “America runs on such a price-driven concept in retail, which is what ultimately upholds the whole concept of Black Friday sales.” Jonathan Cheng, principal at Bain and Company, added to the CNBC report that “for brands in China, there isn’t an option to not participate in Singles Day.”
In 2015, Alibaba generated $10 billion in gross merchandise volume compared to Cyber Monday that year, which generated $2.4 billion, according to CNBC. Since then, those numbers have only grown: $30 billion in 2018 and $37 billion in 2019. Before the onset of Covid, Alibaba hosted elaborate events with celebrity guest appearances and performances, too, ranging from Kobe Bryant and model Miranda Kerr to Mariah Carey and Taylor Swift.
Compared to Amazon Prime Day, the earnings from Singles Day dwarfs Jeff Bezos’ shopping extravaganza. NBC News previously reported Singles Day 2019 outsold Prime Day — the 24-hour event sold $38 billion worth of merchandise, or more than what Amazon earned in two months.
This year, Alibaba has spread out it’s Singles Day event over 11 days, and during a closing livestream of the event, Alibaba says it sold $74.1 billion worth of merchandise. Although Singles Day 2020 has wrapped in China, American shoppers can still land major deals and discounts at popular retailers and product categories including tech, beauty, fashion, home and garden and more.
Best Singles Day sales at AliExpress
Best Singles Day sales
Best Singles Day deals right now
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