The collection of more than 400 items, including products made with organic cotton and recycled materials, will be sold exclusively on Walmart.com beginning June 24.
Last May, Gap announced a deal with global licensing company IMG to help expand its brand beyond apparel to other categories such as home decor, baby equipment and furniture as a way to grow its market and attract new customers.
Gap Brand CEO Mark Breitbard said Gap Home was the “first foray” into those new areas. “It’s breaking new ground for us. We want to learn fast and think big,” Breitbard said during an interview with CNNBusiness.
The collection features items like a pillow made from light chambray material for $16 and a King size reversible comforter set made from soft jersey material for $65.
For Walmart, the deal allows it to become more competitive in the home category through exclusive offerings at accessible prices, said Anthony Soohoo, executive vice president of Walmart’s home division.
“Home has been an area where the customer has spent more time [in the last year],” Soohoo told CNNBusiness. “As we get out of the pandemic, we have a new appreciation for home.”