The beauty company said it regretted the email.
“Ulta Beauty recently sent an email featuring Kate Spade New York Fragrance where a very insensitive choice of words was used by mistake. For this, we are deeply sorry,” the company said in a statement. “This was a mistake, does not reflect our values and we are taking steps to ensure it does not happen again.”
“It was certainly not reflective of the deep respect we have for Kate Spade, her family and the Kate Spade New York brand and brand teams,” the company said. “Mental health is a very serious issue and we apologize to the Spade family, our brand partners and our guests as this mistake may have implied otherwise. We are committed to doing better.”
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